Review: Lego Friends for Girls Jen and John Speak

Review: Lego Friends for Girls

Note: This is an unsolicited review based on our personal experience with a product we purchased.

As the mother of 2 boys and 1 girl, I can’t tell you the number of times I wished they had more girl-focused Lego sets. Now I realize this may cause my feminist card to be revoked, but as the mom to a girl who appreciates both Star Wars AND playing Barbies, I am all over the concept of Legos targeted specifically towards girls.

I was a little disappointed when I saw the initial reviews come out of the Lego Friends line targeted towards girls. From what I saw, people felt that they were stereotyping what girls should play with. As a strong independent woman with the desire to raise another one, I was duly horrified.

Until I saw them today at Target. And I have to say, I love them (and so does my daughter.) They had the beauty salon set, the fashion designer set, and the veterinarian set. All stuff my daughter is into. Each one is built around a character (I would love to see more multi-cultural sets in the future.) We agreed to get one of the $10 sets, and so she chose the fashion designer set. It was a pretty natural choice for her. Her grandmother works in the fashion industry in NY, and she loves fashion.

When we got it home, I felt like it was comparable to Polly Pocket (as did my son, who voiced that opinion independently.) My daughter must have thought so too, because she went to get her Polly Pocket dolls (which were twice the size of the Lego girl.) The set came with a desk, a chest of drawers (that opened), a lego laptop, a lego camera, a lego sandwich, and a few other things.

My daughter put together the set in about 10 minutes, and then couldn’t wait to start playing. It was very similar to how she plays with her other dolls. She did lots of role-playing, and enjoyed the laptop and camera especially. She told me how her lego doll had just designed a new fashion and was going to blog about it. :)

Overall, I have to say I was really impressed with Lego’s first foray into the girls’ market (beyond some token pink legos that we got when my daughter was younger.) My daughter loved them, they were relevant to what she’s interested in, and I will definitely get her more sets as the opportunity arises. (I totally want to get her Olivia’s Inventor’s Workshop next: Legos are awesome for intellectual development, and the social aspect of play is just an added bonus.

Have you seen the new Lego sets targeted at girls yet? (You can see the entire line here: What do you think of them? Would love to read your thoughts in the comments below.

  • Emily Tarcea

    I am a mother of a Lego Obessionist. Haha, that’s what I call her anyway. She loves Lego’s and plays with them constantly. I am always amazed at what she comes up with! One time she built a Sonic Drive-In, which she totally incorporated her Hot Wheels collection as well. :)
    I appreciate the girl themed toys and my daughter went to the store to spend some of her holiday money on immediately! She loves them and she especially likes that she now has lots of girl figures and animal figures. However, I do think it’s slightly sexist in the way that these seem to be occupational and not movie/character based but then again, there are plenty of themed sets for Firemen, Police men, Construction, etc. For the most part, I am just thrilled that they finally are beginning to recognize that there are plenty of girls that they should be marketing to directly!!

    • Jennifer Fong

      This is just a starting point though. It costs money to buy the licensing for various movies. They probably want to test the concept before moving into buying rights. Those types of products will be greatly determined by the response these sets get from consumers like us! :)